For Canarias Jazz y Mas, we brokered media partnerships between the festival, Jazzism Magazine in The Netherlands, and Jazz in Europe to cover the rest of the continent.

Our choice for Jazzism was based on collaborative research with the Spanish tourism board, determining where most tourists holidaying in the Canary Islands come from. We have also entered conversations with TUI and other travel partners to see how we can collaborate in the future.

Some of the results included a Jazzism preview and review, and an interview and review with Jazz in Europe.