Let my proven track record in online and offline PR work for you! Through personalized campaigns tailored to your genre and needs we’ll make your release or event into the success it deserves to be.
EVERY PROJECT IS UNIQUE. LET'S FIND YOUR STORY TOGETHER.
JAZZ PROMOTION
PROMOTION.
STRATEGY.
Rome wasn’t built in a day – and not just because we weren’t on that job. Having a plan is crucial to be able to determine your success in advance: having enough time to promote your cause can make all the difference between making headlines and hearing crickets. Fortunately, I have some experience in getting creative with strategic goals.. And I love it when a plan comes together.
COACHING.
While releasing an album or planning ahead might seem intimidating, I promise you it doesn’t have to be! During one of my coaching sessions we will look at your goals and how to achieve them. I’ve successfully supported artists with release planning, crowdfunding and marketing advice and would love to do the same for you.
ABOUT.
Hi! I’m Arlette, a freelance jazz promoter and media director from The Netherlands.
Originally, I produced and programmed events in The Hague, where I lived most of my life. I’ve also toured with bands such as The Four Tops and The Temptations. In 2015, I decided to spend more time in The Netherlands than on the road and shifted my focus back to PR and marketing. Since then, I’ve worked with clients in The Netherlands, Belgium, France, Poland and Russia.
When I have time, I enjoy having beers with unsuspecting jazz musicians and check out shows at my favorite local jazz bar, Dizzy in Rotterdam.
Some Humble pie; I was honored to win a Netherlands Music Industry Award in January 2020, awarded at Eurosonic Noorderslag. In 2021 I joined the 7 Virtual Jazz Club competition as a juror. I was a jazz juror for the first time in 2019, at Jazz Across Borders in Saint-Petersburg, Russia, and enjoyed it very much. I’ve also had the pleasure of being invited as a speaker at the Why DIY Music Podcast and by Gail Boyd at Alternative Venues for Jazz.
Testimonials
SOME WORDS FROM MY CLIENTS
"Arlette is one of the best publicists that I have had the pleasure of working with here at Jazz In Europe "
Andrew Read
Publisher Jazz In Europe
"A driven and passionate jazz professional"
Juan Martinez
Jazz Orchestra of the Concertgebouw
"Arlette is a super motivated and passionate jazz professional, and a pleasure to work with"
Matt Fripp
Owner Jazzfuel
"Arlette is professional, super fast and super funny. We met years ago in the music world and now she reads my mind when we work together. She's just great. I highly recommend her!"
Sylwester Ostrowski
Szczecin Jazz
SERVICES
LET'S WORK TOGETHER
Whether you are looking to promote a release, event, or project, or you need some help finding the right angle to achieve your goals; I’m here for it. I get a kick out of achieving goals together, don’t you?
If you’d like to check out how people feel about working with me first, find some references here!
ALBUM PROMOTION
New release coming up? Let's make some noise to drop that hot new single! My clients have appeared anywhere from Bandcamp Daily to Pianist Magazine and from Wall Street Journal to Downbeat Magazine. Carefully planned, but always personal and direct, my years of experience in PR can help you grow your visibility online and offline.
MARKETING
Your story is unique, and I want to help you tell it. The pen is, after all, mightier than the sword, and arguably more fun for everyone involved. Content, video editing, social media, digital distribution, or any other marketing need: I am an experienced copywriter and marketing manager, and my team of experts is happy to consult with you on your ideas, goals, and strategies. Together, we provide 360* plans to engage with and expand your audience!
PUBLIC SPEAKING
I have lectured, guest lectured, and spoken at the Rock Academy in The Netherlands, Tallinn Music Week, Swiss Jazz Days, Willem de Kooning Academy, JazzFactory, and many other places on topics such as crowdfunding, Music vs. City Marketing, and, of course, artist and festival PR.
My clients appear on panels and interviews at Jazzahead!, Tallinn Music Week, and, in the future, Swiss Jazz Days, among others.
EVENT PROMOTION
Want to bring journalists to your event? Great idea! I work with festivals all over Europe to approach journalists, help you produce their trips, and make sure everyone has a great time. Let's make headlines together!
HERE'S WHAT I DO
PROJECTS
Arlette Hovinga
WE ARE ALL EARS
GET IN TOUCH
Whether you are an artist looking to grow your career or a cultural institution looking to give your PR some punch, let’s talk! Or maybe you just want to tell me a joke. I want to hear from you! I speak English, Dutch, German and very enthusiastic attempts at French and Russian, so don’t be shy, wherever you’re from.
CONTACT FORM.
If you love filling out online contact forms you can choose to contact me here via the form below.
CONTACT DETAILS.
Small disclaimer; I am not a booking agent and won’t be able to book you any gigs. I get tons of emails a day, please allow me some time and space to get back to you – I always respond. Promise!
Arlette Hovinga
E-Mail: arlette@thatjazzgirl.me